Here are some Heavy hitters.
Here are some Heavy hitters.
Del Taco Restaurants, Inc. is an American fast-food restaurant chain that specializes in American-style Mexican cuisine, as well as American foods such as burgers, fries and shakes.
Del Taco
- Unique campaigns that feel consistent with Del Taco's rebrand
- Eye-catching creative with incentive to drive sales.
- Playful campaigns that succeed with their messaging.
Outcomes
- "Outside the box" thinking while developing creative.
- Designing deliverables within Del Taco's new brand guidelines.
- Lean into pop culture while keeping consistent with the established tone of voice.
Strategy
- Reworking and updating previous campaigns to match Del Taco's "Better Mex" rebrand.
- Furthering cohesion between Quarters 2, 3, 4's creative.
- Leading customers to choose Del Taco over their competitor.
Challenges
During my time at Skiver Advertisement I was tasked with taking over the creative for our Del Taco account. I was fortunate enough to have my creative selected for campaigns such as Better Mex rebrand, Queso Crunchtada email and print roll outs, Mercury in Retrograde email and social rollouts, and Del Taco rewards program (Del Ya).
Project Synopsis
Fresh Facials. Fresh Glow. Esthetician-Crafted, Inspired by the Power of the Sea. Experience The Original Facial Bar.
FAcial Works
- Classic designs that align with the established clean beauty initiative.
- Improved user engagement and satisfaction.
- Establishing a more fleshed out and cohesive email branding.
Outcomes
- Developed stylized email and social media campaigns.
- Focused on playful and luxury imagery.
- Collaborated closely with the team to align with their vision.
Strategy
- Creating eye-catching emails that reflects the brands ton of voice.
- Finding a balance between fun and luxurious branding.
- Aligning the design with Facial Work’s brand identity.
Challenges
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Last Project
Collaborating with Facial Works tasked with enhancing their presence, I focused on email design, social media, and marketing materials to create a vibrant cohesive feel that reflects their clean beauty mission.
Project Synopsis
Erick Orrosquieta, commonly known by his stage name Deorro, is a Mexican-American DJ signed to Ultra Records.
Deorro
- Functional and informative social media post.
- Delivered an engaging layout.
Outcomes
- Focused on marrying digestible information with approved deliverables.
- Collaborated with Deorro's team to align design with general direction.
Strategy
- Balancing aesthetic appeal with functional design.
- Highlighting achievements in creative layout.
- Working within branding while delivering a new feel to each project.
Challenges
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Last Project
Freelancing for Deorro's team was an exciting challenge. Designing both his "2023 Wrap Up" and Summer Burnout Challenge, I focused on creating graphics within the established branding bringing a fresh look to both projects.
Project Synopsis
BJ's Restaurants, Inc. is an American restaurant chain, headquartered in Huntington Beach, California. The chain operates under the names BJ's Restaurant & Brewery, BJ's Restaurant & Brewhouse, BJ's Grill, and BJ's Pizza & Grill.
BJ's Brewery
- Seamless campaigns that feel consistent with BJ's branding.
- Engaging email blast with incentive to drive sales.
- Playful campaigns that succeed with their messaging.
Outcomes
- Research and execute design appealing to a wider demographic of patrons.
- Incorporated Gen-Z specific marketing.
- Collaborated with the BJ's team to create recurring costumer incentive.
Strategy
- Bringing fresh look to BJ's email creative.
- Furthering cohesion between previous quarter's creative and the new rebrand.
- Creating incentive to choose BJ's over their competitors.
Challenges
Next Project
Last Project
Database Marketing Group's ongoing relationship with BJ's Brewery allowed me to flex my creativity while working with their internal creative team to reimagine their email design.
Project Synopsis
Four Seasons Private Residences LA is surrounded by the low-profile neighborhoods of Beverly Hills and the fashionable Melrose District. This coveted 12-story tower comprises 59 custom for-sale homes crafted by the world's most iconic hospitality brand.
four seasons LA
- A strong, recognizable brand identity that highlighting Four Season’s star power.
- Effective design across both digital and print mediums highlighting the properties selling points.
- Enhanced brand appeal and customer engagement through eye-catching luxury ads
Outcomes
- Designed opulent print materials such as magazine spreads and manifestos to highlight Four Season's vision.
- Created targeted social media ads selling the experience of Four Season's Los Angeles.
- Collaborated closely with Four Season's team to align designs with their vision and goals.
Strategy
- Creating a distinctive brand identity that emphasizes ergonomic design and comfort.
- Developing deliverables that highlight the unique features of Four Season's premier properties.
- Ensuring the visual elements resonate with a affluennt audience.
Challenges
Last Project
Four Seasons Los Angeles can be summed up in one word; Luxury. Their focus on elegant, elevated design to entice the affluent Angeleno looking for a splendor residence excited me, and I was thrilled to contribute materials to further enhance their visual identity.
Project Synopsis
